/ Documented results

The work speaks in numbers, not reach

Every campaign below started with an audience match, not a follower count. What changed the outcome is documented here.

Candid medium shot of a brand representative and a creator reviewing product packaging together at a café table, natural daylight from a side window, hands visible on the table, coffee cups and notebooks in frame, authentic conversation in progress
Candid medium shot of a brand representative and a creator reviewing product packaging together at a café table, natural daylight from a side window, hands visible on the table, coffee cups and notebooks in frame, authentic conversation in progress
Close-up of creator's hands styling a folded garment on a light wooden surface, natural window light from the left, fabric texture visible, a phone propped beside it mid-filming — work in progress, no faces, quiet and deliberate
Close-up of creator's hands styling a folded garment on a light wooden surface, natural window light from the left, fabric texture visible, a phone propped beside it mid-filming — work in progress, no faces, quiet and deliberate
— Case studies

Brands that came in skeptical

Campaign 01 — CPG Skincare

Smaller roster, sharper results

The brand had run three campaigns through a marketplace. Reach was high; sell-through was flat. We rebuilt the creator list around verified buyers in the 25–38 female demographic.

34% sell-through in 18 days. Two creators re-booked for Q2 without renegotiation.

Campaign 02 — DTC Apparel

One creator, the right one

Previous agency delivered 12 creators at scale. Nine posted. Conversion was negligible. We sourced one 110K creator whose audience was 71% in the brand's top zip codes.

Revenue from that single post exceeded the entire prior campaign combined.

• Across all campaigns

What we track, and why

Avg. 28% sell-through

4.1× engagement quality

63% creator re-book rate

Comments, saves, and direct click-throughs weighted against passive scroll-past views — quality over quantity.

When a creator genuinely fits the brand, both sides want to run it back. Repeat partnerships are the measure we're most proud of.

Across product campaigns we track units moved against units seeded — not impressions, not likes.

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